ASO Manager at Jaumo | Remote | Jan 2024 - Current
As the ASO Manager at Jaumo, I successfully developed and executed a comprehensive ASO strategy that significantly enhanced app rankings and organic installs across our entire app portfolio. By focusing on iOS and conducting thorough keyword research, I identified high-value search terms and optimized app titles, descriptions, and metadata to maximize discoverability. I implemented A/B testing to refine app store elements, resulting in optimal conversion rates. My efforts grew category rankings in priority markets and established Jaumo as a serious contender in the dating app industry. Additionally, I set up and managed Apple Search Ads campaigns, aligning ASO efforts with broader marketing goals. Through continuous analysis of app store performance metrics, I made data-driven decisions that propelled our apps’ visibility and engagement. My role also involved collaborating with the Marketing team to develop creative assets, ensuring compliance with app store guidelines, and fostering a culture of innovation and continuous improvement, contributing significantly to Jaumo’s growth and impact.
Skills: App Store Optimization (ASO) Strategy Development, Keyword Research and Optimization, A/B Testing, Data Analysis and Decision Making, Apple Search Ads Campaign Management, App Store Compliance, Cross-functional Collaboration, Innovation and Continuous Improvement, Project Coordination, Industry Knowledge
ASO Consultant at Phiture | Remote | Sep 2022 - Nov 2023
As an ASO Consultant at Phiture, I played a pivotal role in formulating a robust strategy for optimizing a global brand's app portfolio through keyword and conversion rate enhancements. I introduced innovative ASO tactics, covering In-App Events, Promotional Content, ASA Custom Product Pages for ASO, UA, Web-to-App, and Promoted In-App Purchase testing. Notably, my work on app events led to a significant increase, with an additional 200+ million impressions and 300+ thousand downloads, exceeding the client's expectations and boosting In-App purchases. Apple and Google recognized the quality of these app events by featuring them multiple times. Furthermore, I efficiently managed the Localization process for 14-20 key locales, ensuring the delivery of high-quality content, valuable insights, and opportunities for improvement, all while providing essential support to existing marketing endeavors. My role was marked by my prowess in ASO, project management, and data-driven analytical skills, substantially impacting the brand's app portfolio performance.
Skills: Copywriting · Visual Storytelling · Performance Marketing · Mobile Games · Creative Insights · Conversion Rate · Data Analysis · Optimization · Key Performance Indicators · Mobile Marketing · Analytical Skills · Conversion Optimization · Presentation Skills · Competitive Analysis · Metadata · Keyword Research · A/B Testing · In-App Events · App Store · App Store Optimization · Marketing · Project Management · Marketing Analytics
"I had the pleasure of working with Nick during this entire period at Phiture, especially sharing the Adobe account, and I highly recommend him. Nick's exceptional organizational skills and meticulous planning of roadmaps, especially for Apps Events, have been instrumental in our success. He possesses extensive marketing knowledge and excellent client-facing skills, earning the trust of his team and stakeholders. Nick is always committed to delivering outstanding results on time, and his dedication and expertise make him a valuable asset to any team or project" --Erica Sarval, ASO Lead @ Phiture
"Nick is an exceptional team member who consistently delivered high-quality work in Mobile Marketing and App Store Optimization. His contributions have earned continuous praise from our client, Adobe, showcasing his dedication and strategic expertise. Nick's commitment to excellence has been instrumental in our successful collaboration. Throughout our time together at Phiture, Nick enthusiastically approached every task and project, always going above and beyond to deliver outstanding results. He persistently demonstrated meticulous attention to detail, ensuring flawless processes and workflows were executed. His ability to juggle multiple projects simultaneously without compromising on quality is a testament to his exceptional organizational skills and work ethic. I sincerely recommend him for future professional roles, as I firmly believe he will continue to thrive and succeed in all his endeavors. Please get in touch with me with any questions about Nick's exceptional qualities and contributions to our team at Phiture." --Raad Kawar, Adobe Team Lead @ Phiture
"I had the privilege of working with Nick at Phiture, where we were part of the same team. Nick's dedication, work ethic, and attention to detail are truly commendable. He's exceptionally organized, which complements his deep expertise in ASO, especially concerning In-App Events and Promotional Content. Many colleagues, including myself, frequently sought his insights on these topics. Moreover, Nick's prowess in client management is evident in the strong rapport he builds; clients consistently hold him in high regard. I wholeheartedly recommend Nick, and I am confident that he would be a valuable asset to any team." --Winda Adjani, ASO Consultant @Phiture
Marketing Manager (ASO, UA Creative Production, and Market Intelligence) at Skunkworks | Helsinki-Hybrid | Oct 2021 - Sep 2023
As a Marketing Manager at Skunkworks, my role in ASO was marked by developing hypothesis-driven strategies for a global game, resulting in a remarkable 18% increase in organic downloads. I led keyword research, optimization, creative asset testing, and localization for key locales, significantly expanding our global presence. My contribution extended to developing and managing keyword-driven content and optimization to enhance app visibility and rankings, focusing on compelling visuals. My strengths in project management were evident as I seamlessly collaborated with cross-functional teams, aligning ASO efforts with overarching development and marketing goals. Furthermore, I conducted an in-depth performance analysis and delivered comprehensive experiment results to key stakeholders. In User Acquisition Creative Management, I effectively collaborated with the team to prioritize activities and share valuable insights, crafting Creative Product Pages (CPP) for ASA and UA Campaigns, thereby enhancing app store listings. I managed external UA creative agencies and directed creative efforts in line with UA priorities, and I designed engaging narrative game ads for UA testing, effectively driving user acquisition initiatives. In marketing and business intelligence, I leveraged my analytical skills to develop player personas based on our target audience, conducting research and data analysis for existing and new games, with my analyses serving both internal and external purposes.
Skills: Copywriting · Visual Storytelling · Performance Marketing · Mobile Games · Creative Insights · Conversion Rate · Data Analysis · Optimization · Key Performance Indicators · Mobile Marketing · Analytical Skills · Conversion Optimization · Presentation Skills · Competitive Analysis · Metadata · Keyword Research · A/B Testing · In-App Events · App Store · App Store Optimization · Marketing · Digital Strategy · Brand Management · Event Planning · Project Management · Marketing Analytics
"Nick has an amazing attitude and is very nice to work with. Nick's attention to detail and his work ethic has proven to be extremely valuable to the teams and people around him. He understands data and creative side of marketing and games very well and has the ability to be the connection between those to find the best possible solution to any task he is working on. I would highly recommend him to any ASO, Marketing, Intelligence, Research, and Analyst roles. Both creative and data driven roles." --Olli Raudus, COO @ Skunkworks
"I've had the extreme pleasure to work together with Nick on Merge Friends and also on a undisclosed project in prototyping phase. Nick is proactive and hard-working. This isn't just lip service. Countless times I asked Nick for assistance on market research studies and what he delivered always exceeded expectations. The content was well-thought through and reasoned, structured in a way that was easily digestible and visually succinct and extremely readable. Additionally, on Merge Friends, Nick handled ASO, running hypothesis-driven experiments to optimize performance. Like his market research studies, the experiments were always results-oriented and provided clear action points and next steps. He went out of his way to find ways to optimize and provide growth for the game. I would recommend Nick for any Marketing-related roles where you need someone with the utmost attention to detail, top-notch communication skills, self-management and ownership. In the future, I would not be surprised if Nick is managing a team, because of his excellent team work and his collaborative way of working. That being said, I could also see Nick digging deeper into a role and becoming a specialist due to his ownership and attention to detail and to the craft. TLDR - Hire Nick, you won't be disappointed!" --Collin Foss, Game Lead @ Skunkworks
"Nick is the epitome of drive. Be it ASO, market research or any other task - We can always count on Nick to deliver above and beyond. He combines patience with hard work, for results one doesn't expect at first. Also - a compassionate soul. Making him a great fit for any team aiming to improve their culture." --Gus Viegas - UA Lead @ Skunkworks
Marketing and PR Strategist at Rocky Mountain Poison & Drug Safety | Denver, USA | February 2019 – October 2019
As a Marketing Strategist at Rocky Mountain Poison & Drug Safety, I excelled in developing and executing marketing strategies perfectly aligned with our business line objectives and overarching business targets. This led to a substantial increase in web traffic and sales, highlighting my ability to drive results through strategic planning and implementation. Moreover, I took charge of managing and leading both internal and external marketing initiatives for the new RMPDS brand, ensuring unwavering brand consistency across all channels. My creativity and design expertise came to the forefront as I crafted innovative marketing materials, which included cohesive logos, letterheads, eye-catching point-of-purchase displays, and product packages. To streamline and enhance our marketing efforts, I created and maintained the Marketing SharePoint site, transforming it into a centralized hub for valuable marketing resources. By making this pivotal shift, I strategically repositioned our focus on marketing strategy and business growth. In addition, I provided crucial support to our Business Development team, offering insights, planning, and marketing/sales tools to drive our business forward. Collaborating with the Business Development team, I provided crucial support by offering insights, strategic planning, and developing marketing/sales tools to propel our business forward. Additionally, I played a key role in managing and executing global events, overseeing the entire lifecycle from proposal evaluations and material creation to scheduling and post-event analysis.
Skills: Copywriting · Marketing · Relationship Marketing · Social Media Marketing · Brand Management · Project Management · Event Marketing · Marketing Analytics
Community Events Marketing Planner at EchoPark Automotive | Denver, USA | November 2016 – June 2019
As Community Events Marketing Planner at EchoPark Automotive, I strategically devised and implemented initiatives that fostered internal and external partnerships, resulting in a remarkable 400-hour increase in community service hours and heightened community awareness through collaboration with local resources, partners, and organizations. My role involved successful partnerships with local and national entities, generating over 20 valuable community connections, participating in 50+ community raffles, and offering more than 500 community redemptions. I flawlessly executed community events featuring key influencers, including sports celebrities and social media figures, to engage our target audience. Additionally, I produced web content, encompassing copy, photography, and video, for the EchoPark community engagement website. My responsibilities extended to comprehensive event logistics management, covering contract signing, event booking, promotions, and budget oversight. Collaborating closely with the Marketing and PR teams, I promoted key influencer events, further enhancing market visibility. In my capacity managing B2B relationships, I fostered partnerships with both local and national organizations, creating meaningful connections and innovative programs to drive heightened awareness and increased foot traffic.
Skills: Copywriting · Analytical Skills · Marketing · Relationship Marketing · Social Media Marketing · Media Planning · Event Management · Marketing Communications · Event Marketing · Marketing Analytics
Marketing Manager at Automotive Avenues | Denver, USA | October 2014 – November 2016
My career at Auto Aves began as a Marketing Coordinator, and I was promoted to Marketing Manager within a year. As Marketing Manager, I led a company-wide rebranding initiative, including developing a user-friendly website design and creating on-brand visual elements aligned with our messaging. I managed all aspects of internal and external marketing and communications, collaborating with sales, technical service, and customer relations teams to ensure projects were completed on time and within budget. I excelled at crafting and optimizing SEO/SEM/SM messaging, surpassing monthly and annual traffic volume goals. My impact was further demonstrated in producing captivating social media content, which tripled engagement and extended time on-site by more than two minutes. I also led a copywriter, cultivated relationships with external agencies in B2B and B2C settings, and closely collaborated with the Business Development team to provide them with essential B2B materials and oversee marketing initiatives and events. Additionally, I meticulously coordinated, generated, and scheduled content, designs, and updates for the company website, fostering a dynamic and engaging online presence.
Skills: Copywriting · Mobile Marketing · Analytical Skills · Advertising · Marketing · Relationship Marketing · Search Engine Optimization (SEO) · Media Planning · Event Management · Event Marketing · Marketing Analytics
Marketing and Communications Manager at Striking Results Marketing | Denver, USA | May 2012 – September 2014
As a Marketing Manager at Striking Results Marketing, I excelled in overseeing key agency accounts for regional clients. I consistently provided content for SEO, SEM, and Social Media campaigns. Leading a team of account associates, I conducted client assessments and research to lay the groundwork for campaigns. One of my accomplishments was developing brand guidelines that helped maintain a brand identity for a national client. Additionally, I took the initiative to handle the research, creation, and updating of materials for our company and clients, contributing to our success. I also demonstrated my expertise in event planning by organizing high-profile community events to increase campaign awareness. With negotiation skills, I secured pricing with vendors to benefit our clients. My knowledge extended to managing social media campaigns by implementing strategies and communication techniques. To further boost brand awareness, I conducted research. I crafted impactful press releases that were strategically distributed to targeted media outlets. Recognizing areas for improvement, I updated team protocols to streamline marketing procedures and enhance releases.
Skills: Copywriting · Marketing · Relationship Marketing · Media Planning · Event Management · Brand Management · Event Planning · Project Management · Leadership · Event Marketing · Marketing Analytics
Senior Account Executive at Cramer Krasselt | Chicago, USA | March 2008 – May 2012
As a Senior Account Executive at Cramer-Krasselt, I managed marketing plans for Porsche dealers and advertising groups across the Western Region of the United States, overseeing a multi-million-dollar budget. I crafted original content for broadcast, print, and digital media, achieving success in numerous regional product launches, such as the new 911, Cayenne, and Panamera. I surpassed the annual test drive target by 20% through strategic planning and leveraging market trends. I also effectively managed sports marketing, key influencer relationships, and event marketing as part of our annual strategic plan. My negotiation skills allowed me to optimize cost savings with media vendors. I promoted brand initiatives and maximized customer outreach by mapping out products in the market. I also played a pivotal role in creating media kits and overseeing the design process for various marketing materials, encompassing print, out-of-home, web, and television/radio copy. I aided senior leadership in executive decision-making, utilizing data reports and analysis to enhance marketing efficiencies.
Skills: Copywriting · Marketing · Integrated Marketing · Marketing Strategy · Relationship Marketing · Media Planning · Event Management · Event Planning · Project Management · Marketing Communications · Event Marketing · Brand Marketing · Marketing Analytics
Multiple Positions at Young & Rubicam Brands (Y&R Advertising) | Atlanta, USA (Field) | Jul 2003 – Mar 2008
Account Executive (Land Rover Advertising Group) | Jul 2007 – Mar 2008
As an Account Executive at Young & Rubicam, I managed advertising accounts for Land Rover dealers in the Southeast Region of the United States, skillfully managing a multi-million-dollar budget. I provided strategic consultation to regional clients and dealers, developing effective marketing plans. I collaborated with internal and external vendors to ensure optimal placement for marketing strategies, expertly negotiating media pricing. I crafted and proofread engaging marketing, advertising, and website copy, effectively conveying branding ideas. I delivered high-level client service, nurturing and extending relationships for future business opportunities while utilizing strong interpersonal skills to enhance client rapport. I diligently collected performance data for each promotion to improve future event planning, demonstrating my data-driven approach to marketing and communications.
Skills: Marketing · Relationship Marketing · Media Planning · Event Management · Email Marketing · Event Planning · Project Management · Event Marketing · Marketing Analytics
Assistant Account Executive (Jaguar and Land Rover Advertising Groups) | May 2004 – Jul 2007
As an Assistant Account Executive at Young & Rubicam, I was pivotal in maintaining optimal communication levels for effectively executing regional and dealer marketing plans, closely collaborating with Account Executives. My responsibilities encompassed assisting in managing Jaguar and Land Rover dealers in the Southeast Region of the United States. I excelled in drafting and proofreading engaging marketing, advertising, and website content that effectively conveyed branding concepts. My impact was demonstrated in executing successful product introductions by coordinating efforts with social media, public relations, and internal teams. I also took the lead in planning and submitting budgets for multiple Land Rover and Jaguar dealers, exceeding $500,000 annually, and conducted site visits and analysis to ensure the effectiveness of out-of-home campaigns.
Skills: Analytical Skills · Advertising · Marketing · Media Planning · Online Advertising
Account Assistant (Lincoln/Mercury Dealer Association) | Jul 2003 – May 2004
As an Account Assistant at Young & Rubicam, I demonstrated my marketing and communications expertise by efficiently managing the co-op program for Lincoln Mercury Dealers in the Southeast Region of the United States. I leveraged my project management skills to balance various marketing and communication aspects, including developing creative input for dealer print advertising, ensuring brand guideline adherence, and maintaining consistency across multiple platforms. I also demonstrated my data-driven approach by collecting performance data for each promotion to improve future event planning. Additionally, I played a pivotal role in developing contests and sweepstakes, covering rules, contracts, and revenue-generating strategies. My keen attention to detail was evident as I inspected existing ads and marketing materials to maintain a unified and cohesive presence across different platforms.
Skills: Advertising · Marketing · Marketing Strategy · Media Buying · Media Planning · Digital Marketing · Event Planning